Let’s apply the “So what?” test

Many decades ago, a mentor taught me an important lesson in persuasive writing for business; keep asking yourself “so what?”.

For example:

“Sales revenue has remained flat quarter on quarter. So what? This means we’ve lost market share because the market has increased by 10% in that time. So what? We will need to rapidly review our product line and makes changes to improve the situation.”

Sadly, this isn’t taught in Jernalism these days, otherwise this article would have been written very differently.

San Francisco: An unvaccinated, unmasked California primary school teacher who came to school even while visibly sick infected a dozen students with the coronavirus, all too young to be immunised, according to a report published by the US Centres for Disease Control and Prevention.

So what?

Most of the students sitting closest to the front of the class were infected. A minority of those sitting at the back of the class were infected. The teacher reportedly read aloud to students while unmasked, despite rules requiring teachers to be masked indoors.

So what?

The teacher’s students began falling ill on May 22. Four parents of children in the class were later infected in the outbreak. Of the infected parents, one was unvaccinated, while three were vaccinated. Vaccinated parents in the outbreak experienced symptoms including fever, chills, cough, headache and loss of smell.

So what?

No one identified in the outbreak required hospitalisation.


Bill’s Opinion

Our institutions are no longer fit for purpose. They have been captured by a mob composed of the mendacious, the weak-minded and the cowardly.

We will not be driven by fear into an age of unreason, if we dig deep in our history and our doctrine, and remember that we are not descended from fearful men – not from men who feared to write, to speak, to associate, and to defend causes that were, for the moment, unpopular”. Edward R. Murrow

3 Replies to “Let’s apply the “So what?” test”

  1. This is what the collapse of a civilisation looks like from the inside – loss of faith in institutions. Lost faith in politics – check. Lost faith in the media – check. Next up, in no particular order, the judiciary and banking.

  2. Perhaps the collapse of a civilisation looks like the main tribe breaking up into lots of minor tribes all competing for control. I read an essay by a gentleman called Sir John Glubb about Empires and World Powers. Nothing I see happening in the world persuades me he was wrong. As an aside, my Dad told me that the Jordanian army was the only one with the discipline to stand and fight the Israelis, in 1967 I think, and was cut to pieces. I believe John Glubb was the officer in command who set up the Jordanian army. On the subject of covid and innoculation, vaccination is only the substituting of a lesser form of the disease. So three of the four parents were innoculated and still suffered a live version of the common cold. The children suffered the proofing having the disease provides.

    1. We won’t be permitted any self determination, no matter the size of the tribe. The current tribes in Australia are the “vaccinated” against covid and the unwilling.

      As for the lesser form of the disease, I’m not even sure about that. This makes for interesting reading – it proves that, as ever, third world countries are shitholes where life is cheap and you’ll die easily so avoid them IMO. Non sterilising vaccines for covid seem rather pointless. His reference to two 19 year olds on ventilators doesn’t clarify much, were they obese? Diabetes? Hypertension?


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