Many decades ago, a mentor taught me an important lesson in persuasive writing for business; keep asking yourself “so what?”.
“Sales revenue has remained flat quarter on quarter. So what? This means we’ve lost market share because the market has increased by 10% in that time. So what? We will need to rapidly review our product line and makes changes to improve the situation.”
Sadly, this isn’t taught in Jernalism these days, otherwise this article would have been written very differently.
San Francisco: An unvaccinated, unmasked California primary school teacher who came to school even while visibly sick infected a dozen students with the coronavirus, all too young to be immunised, according to a report published by the US Centres for Disease Control and Prevention.
Most of the students sitting closest to the front of the class were infected. A minority of those sitting at the back of the class were infected. The teacher reportedly read aloud to students while unmasked, despite rules requiring teachers to be masked indoors.
The teacher’s students began falling ill on May 22. Four parents of children in the class were later infected in the outbreak. Of the infected parents, one was unvaccinated, while three were vaccinated. Vaccinated parents in the outbreak experienced symptoms including fever, chills, cough, headache and loss of smell.
No one identified in the outbreak required hospitalisation.
Our institutions are no longer fit for purpose. They have been captured by a mob composed of the mendacious, the weak-minded and the cowardly.
We will not be driven by fear into an age of unreason, if we dig deep in our history and our doctrine, and remember that we are not descended from fearful men – not from men who feared to write, to speak, to associate, and to defend causes that were, for the moment, unpopular”. Edward R. Murrow