Can Robert Cialdini please come to the office?

….we’ve got a situation, Mr. Cialdini.

Mr. Cialdini famously wrote in his work, Influence, The Psychology of Persuasion, of the six main principles behind persuading other humans.

They are summarised here:

  1. Reciprocity
  2. Commitment and Consistency
  3. Social Proof
  4. Authority
  5. Liking
  6. Scarcity

Which of these do we think Georgia is hoping to leverage?

Reciprocity? Nah; it’s a very long bow to draw to hope that, because she took a hit for the team, we need to all run out and get jabbed.

Commitment and Consistency? Nope; if we’ve not already taken the jab, we’ve not committed so don’t feel the need to double down.

Social Proof? Possibly. There’s a chance that young Georgia thinks because she’s got a blue tick, we’ll do as she says. Good luck with that.

Authority? She’s a journalist. Pull the other one, it’s got bells on it.

Liking? I repeat; she’s a journalist.

Scarcity? They’re vaccinating newborns and long dead pets these days, I think the scarcity ship has already sailed.

Bill’s Opinion

It has been quite some time since I last read Cialdini but I’m fairly certain there’s nothing in the book which might suggest a selfie from a hospital bed describing life-threatening side effects of a vaccine would be an effective persuasion technique to encourage others to follow suit.

If Georgia were to read my opinion, I would recommend she do more research on persuasion techniques, starting with Cialdini.

However, it’s apparent the 27 year old is not a big fan of research, else she might have taken this data into consideration:

Pericarditis usually impacts 27.7 people per 100,000 and has a 30% recurrence rate (so not quite the “usually doesn’t lead to complications” Georgia claims).

Journalists; they’re like regular people but with the maths part removed.

2 Replies to “Can Robert Cialdini please come to the office?”

Leave a Reply

Your email address will not be published.