Seriously? Just 20%? You’re selling your talent short, guys.
Why not 50% or even 75%? If “Australian content” is so good, surely we should be pushing for more of it? Who doesn’t like “Australian content”?
In fact, why not 89.56161 (recurring) %?
Who on earth wouldn’t want to be faced with pages and pages of Netflix options of shows featuring stars and A listers such as Simon Baker, Marta Dusseldorp, Bryan Brown and Justine Clarke?
We’ve all enjoyed their back catalogues, haven’t we?
Well, at least you’ve heard of these people, right?
Clue: Baker has starred in a USA TV crime series. As for the others, your guess is as good as mine; it’s probably safe to assume they’re panellists on some crappy quiz shows on the ABC.
Anyway, we digress.
This call for legislation mandating the origin of the entertainment offered by Netflix raises many questions. Questions such as:
- Why is there so little Australian content on Netflix?
- Of the existing Australian content, how popular is it with the Australian public relative to content from other countries?
- What’s the international worth of this Australian content? Are other countries lining up to buy it off us faster than we create it?
- Who the fuck are these so called “stars” and couldn’t they even get Huge Ackman to join them, given his track record of turning up to the opening of anything more significant than an electricity bill?
There’s a few things going on here. Firstly, this is a very Australian response to the reality and impact of market forces; seek government intervention in the form of protectionism, regulation and subsidies.
From car manufacturing to baked beans, there isn’t an industry in the country that, even before the luxury communism of covid, didn’t benefit from taxpayer largesse. Australia went from being a nation of ex-convict sheep farmers without a chance of leaving to a nation of farmed sheep without a chance of leaving.
More amusingly though, this is the type of lunacy we get when people who get paid to play “let’s pretend” for a living try to interfere in economics and business. That they’ll even get an audience in Canberra for this stupidity also tells us much about the IQ and real life experience of the political class.
In the meantime, anyone with an understanding of economics or recent experience with paging through reams of unpalatable viewing options of woke, race baiting, climate change pushing, unfunny, uninteresting and, frankly, preachy bollocks on Netflix, will be able to tell you what the likely unintended consequences of this will be; cancelled subscriptions.
If your “Australian content” is so good, sell it to us and the world like France does with series like Bureau des Legendes or Dix Pour Cent. Don’t force it on us like medicine.
Toot toot chugga chugga big red car….