“People are annoyed….”

That a beauty treatment is being advertised with the inference that some people might need a beauty treatment to be more beautiful.

Which people?

Well, Jemeela Jamil, for a start.

No, I hadn’t heard of her before either. Apparently, she was an English radio DJ and TV presenter who moved to the USA to be a writer but, erm, carried on with her career of being easy on the eye relying on her looks instead for reasons that must be something to do with duh patriarchy.

This screen shot from her Twitter profile indicates she’s a perfectly reasonable, rational person with no mental hang-ups whatsoever:

Someone called Janey Godley piled in as well. Janey has a blue tick on Twitter, presumably because she’s that rarity, a Scottish comedian not called Billy Connelly.

A top beauty tip for Janey might be to consider not cutting her own hair in the dark as a quicker route to improved physical attractiveness rather than putting some cream on her legs.

If you make the mistake of going on a Google research fieldtrip on Janey in particular, see if you can find anything she has written or said that falls into the broad category of “comedy”. She seems most famous for wandering around in public with a piece of cardboard with the words “Tump is a cunt” in letters coloured in with a child’s felt tip pen set and posting drunken anti-Brexit rants on YouTube.

Bill’s Opinion

When advertising a product, it’s often important to identify the potential buyer’s need or desire that would be satisfied if they bought it.

In the case of beauty treatments, the inference is, if you agree you need it, you are also admitting to the possibility that your physical beauty is not currently optimal and can be improved.

In Jameela and Janey’s case however, no amount of physical improvements can change the truth that they both have repulsively ugly characters.

Leave a Reply

Your e-mail address will not be published.