This is a heartwarming tale of consumer power to save a dying brand from bygone times; a small group of dedicated enthusiasts are keeping the traditional New South Wales’ beer, Resch’s alive by maintaining a Facebook page informing people where it can be purchased.
Ah, those halcyon days of yore when the working man would drink a simple yet honest schooner of Resch’s beer.
Not for these enthusiasts the cynical corporate machine pumping out gigalitres of tasteless piss. Oh no, they’re fighting for the little guy, the artisan brewery doing it tough amidst a market dominated by a duopoly that has taken nearly all of the market share. Bravo!
One of the beer’s younger fans, 22 year old Amelia McGuire, was introduced to Resch’s when she was in year 12 by some male friends. To her, the beer feels part of the local community (although it is owned by Carlton United Breweries).
Oh, Resch’s is just another of the myriad brands of beers brewed by Carlton United (really, AB-InBev) who, along with Lion Nathan (really, Kirin Holdings), brew and sell 98 of every 100 pints of beers drunk in Australia.
See also, Little Creatures, Four Pines, and every other “craft” beer you’ve drunk in recent years.
Beer is the second oldest recipe in human history (bread is the first… which resulted in the discovery of beer). Maintaining a diverse range of choices of this ancient beverage is surely a good thing.
In the early 1970s, British beer diversity started to improve thanks to the work of CAMRA.
Similarly, massive improvements have occurred in the USA in the last twenty years with a thriving independent brewing sector producing interesting and award-winning beers after the pissy “Bud” decades.
Australia however, is stuck in the 1970s with their duopoly masquerading as a “craft beer” industry.
So much so, that some silly old farts have formed a society celebrating, in effect, a recipe that’s been bought by Coca Cola.
In the words of Ray Davies;
We are the Draught Beer Preservation Society
God save Mrs. Mopp and good old Mother Riley
Preserving the old ways from being abused
Protecting the new ways, for me and for you
What more can we do?
To which the answer is, “more, but not this”.
[oh, and I resisted the temptation to make fun of Ms. McGuire but feel free in the comments]