We just couldn’t leave this subject alone….
When one has over a million followers on
Creepbook for Business LinkedIn, success comes naturally, opportunities come to you without the requirement to seek them out.
Brigette Hyacinth is in this enviable position; a thought leader to her disciples, a successful author and sought-after public speaker.
Tickets can be purchased here. Breakfast and a show for $30? Great value!
There can’t be much margin to be made on those tickets, assuming everyone gets a juice, coffee and croissant.
That’s ok, she’s probably hired a massive hall so the money will be made on volume of sales rather than high margins. Madison Square Gardens here we come!
Oh, that’s curious; the Fitzpatrick Hotel looks lovely but, at just 91 rooms, it’s little more than a boutique hotel. In fact, they only advertise a couple of boardrooms for functions, so one might presume that this breakfast event is going to be hosted in the restaurant. We’ll let you speculate on the number of seats available in the restaurant of a hotel with only 91 rooms….
Building a LinkedIn profile with millions of followers, providing unique and interesting content must take an awful lot of effort.
Only a few people are going to manage to reach this pinnacle. Everyone else, like my Network Selling mate, stand little to no chance of emulating this.
Based on the slim pickings evident by Brigette’s potential real life audience who are prepared to pay for extremely low margin tickets to witness her genius first hand, there is absolutely no reason for anyone else to try to emulate this business model.
Canny marketing and self promotion only gets one so far. If the underlying content and substance is bollocks, people won’t pay for the product.
Monetising “likes” and “follows” is where the rubber hits the road. Or doesn’t, as Brigette is illustrating.
If this is all Brigette can achieve with her massive “network”, what hope do the rest of the aspiring
chumps influencers have?
Lastly, draw your own conclusions on how inspiring Brigette’s talk is likely to be. Here’s a recent interview.
Sadly, I couldn’t find one with Oleg….