Cognitive dissonance occurs when irrefutable facts meet a firmly-held world view.
At this point the subject has two stark choices; change their mind in light of new information or create a mental cul de sac in which to park the inconvenient truth with the hope that it will stay there quietly.
Read the summary of this study (the full paper is linked at the bottom of the article) and then select which choice our blue ticked Tweeter decided upon;
The study found that there was a 7% difference in hourly pay in favour of men and the difference was explained as follows;
20% due to selection of times and locations of rides accepted.
30% due to experience gained by longevity in the service and more hours worked when the longevity was equal.
50% due to men driving 2% faster than women so able to accept more fares in a given period. Other USA studies indicate females have more accidents but men have more fatal accidents.
Nancy still feels that the pay gap is due to duh patriarchy.
Uber’s algorithm is gender blind. The dataset of 1m drivers, 750m rides over 2 years clearly shows driver choices are responsible for the 7% pay difference.
The pay difference is similar to other industries. This isn’t to claim there is no sexism occurring resulting in pay gaps between men and women in other industries but it does raise a very serious doubt.
And Nancy has just learned the difficult lesson that facts don’t care about her feelings.
H/t View From Northcote