The Norway Football (soccer) Association has announced that the female and male national players will be paid the same.
Cricket Australia recently made a similar announcement.
This prompts some questions;
- Will the ticket prices be set at the same level?
- Will the governing bodies negotiate equality of payments and demand equal TV time from media organisations?
- Will the governing bodies demand equality of sponsorship rates; i.e. if Heineken wish to sponsor the male sport, they must sponsor the female version at the same rate?
If the answer to those questions is “no”, what does that tell us about the true level of equality between male and female Football and Cricket players?
Assuming the motivation behind this is a genuine desire for equality, rather than the usual modern disease of virtue signalling, it is inept and incompetent.
Intervening to equalise supply does not result in equalised demand.
It is highly likely that the ticket prices for the female Football and Cricket world cups in 20, 30, 40 years’ time will still sell for a fraction of the price of the male equivalent.
Because people value one higher than the other.